Meet the founders
At Lifecraft we believe life and money are inseparable.
Founded by Sinéad and Shannon Cullen, we combine technical financial planning with coaching and wellbeing to help people and organisations find clarity, confidence and balance.
Sinéad Cullen, Founder
Sinéad is a Certified Financial Planner (CFP®), Chartered Tax Adviser (CTA), coach and reiki practitioner. She has over 20 years of experience in finance across pension & investment product development and technical roles. And, over a decade guiding individuals and organisations through redundancy, retirement, and transition.
Her vision for Lifecraft stems from the belief that money, mindset, and meaning belong together. She combines trusted financial expertise with human understanding to help people feel secure, confident, and in control of their future.
Shannon Cullen, Founder
Shannon is a Qualified Financial Adviser (QFA) with experience across financial planning and client engagement. She is passionate about supporting individuals and organisations in achieving financial clarity and peace of mind. She holds a Special Purpose award in environment, sustainability and climate change from UCC.
At Lifecraft, Shannon brings a calm and compassionate approach to helping people understand their options and make informed decisions. She focuses on building lasting relationships and ensuring everyone feels supported throughout their journey.
Our philosophy
We understand that financial wellbeing and emotional wellbeing are deeply connected. When your finances are clear and secure, you can focus on what truly matters, living with purpose, meaning, and balance.
Lifecraft brings together financial planning and human coaching to create a holistic approach to wealth and wellbeing. Every plan is designed around you, your goals, and your peace of mind.
Ready to take the next step?
Connect with our team and start creating your pathway to balance, security, and fulfilment
The wider team
We work with a trusted network of Certified and Qualified Financial Planners, tax advisers, and solicitors, as well as experienced coaches and wellness practitioners.
Every professional we collaborate with shares our ethos,
to provide honest, evidence-based guidance that empowers people to thrive.
Affinity rates are available for direct bookings with some of
our partner practitioners, offering added value to the Lifecraft community.
