Privacy Policy

Last updated: November 2025

At Lifecraft, your privacy matters. We are committed to protecting your personal information and being transparent about how we collect and use it. This policy explains what information we collect, why we collect it, and how we keep it safe.

Who We Are

Lifecraft is an Irish-based financial planning and wellbeing company founded by Sinéad and Shannon Cullen. We offer financial planning, coaching, and corporate wellbeing services.

Our registered business address is:
LifeCraft Ltd PO Box 13875, Dublin 14
Email: hello@lifecraft.ie

For all data-related queries, please contact us at hello@lifecraft.ie.

​

1. Information We Collect

We may collect and process the following types of personal information:

a. When You Book or Contact Us

  • Name, email address, and phone number.

  • Any details you share in our booking form or enquiry message.

  • Information provided during a call, meeting, or correspondence.

b. Through Our Booking System (Calendly)

When you schedule an appointment, your data is securely processed by Calendly. Calendly acts as a data processor on our behalf and complies with GDPR. You can view Calendly’s privacy policy at www.calendly.com/privacy.

c. Through Our Website

  • Technical data such as IP address, browser type, and device information.

  • Usage data through cookies or analytics tools (non-essential cookies require consent).

d. Future Members Area

If you register for access to member content, we may collect:

  • Login details (email and password).

  • Profile information, preferences, and usage history.

​

2. How We Use Your Information

We use your information to:

  • Manage and confirm bookings and appointments.

  • Deliver the services you request.

  • Communicate updates, resources, and event information.

  • Provide access to members-only content.

  • Improve our website and user experience.

  • Comply with legal, regulatory, and tax obligations.

We will only use your personal data for the purposes it was collected, unless we reasonably believe another purpose is compatible with the original one.

​

3. Legal Basis for Processing

We process your personal data on the following legal bases under the GDPR:

  • Consent: When you opt in to receive communications or agree to cookies.

  • Contract: When processing is necessary to provide our services or manage bookings.

  • Legal Obligation: To comply with Irish financial and tax regulations.

  • Legitimate Interest: To manage and improve our business operations.

​

4. Data Sharing and Third Parties

We do not sell or rent your data.
We may share data with trusted third parties who help us operate our business, such as:

  • Calendly (for scheduling).

  • Web hosting and IT service providers.

  • Professional advisers (accountants, legal consultants).

These parties are required to keep your data secure and only process it under our instruction.

Data may also be disclosed if required by law or to protect our legal rights.

​

5. Data Security

We take data protection seriously. We use appropriate technical and organisational measures to keep your personal data safe against unauthorised access, loss, or misuse.

Access to your data is restricted to authorised personnel only, and all processing partners must adhere to GDPR standards.

​

6. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy.
Retention periods depend on the type of information:

  • Booking and enquiry data: up to 2 years after last contact.

  • Financial and regulatory data: up to 7 years (as required by Irish law).

  • Members area data: for the duration of your active membership or until your request for deletion.

​

7. Your Data Rights

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Access your personal data.

  • Request correction of inaccurate or incomplete data.

  • Request erasure of your data (“right to be forgotten”).

  • Restrict or object to processing.

  • Request data portability.

  • Withdraw consent at any time (without affecting prior lawful processing).

To exercise these rights, contact us at hello@lifecraft.ie.

If you are not satisfied with our response, you have the right to lodge a complaint with the Data Protection Commission (DPC) at www.dataprotection.ie.

​

8. International Transfers

Some service providers (such as Calendly) may store or process data outside the European Economic Area (EEA).
When this occurs, we ensure adequate safeguards are in place, such as EU Standard Contractual Clauses, to protect your data.

​

9. Cookies and Analytics

Our website uses cookies to improve functionality and user experience.
Essential cookies are required for the site to operate.
Non-essential cookies (e.g., analytics) are only used with your consent.

You can manage or withdraw cookie consent at any time through your browser settings.

For full details, see our Cookie Policy.

​

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

​

11. Contact Us

If you have any questions about this policy or your data, please contact:

Lifecraft
Dublin, Ireland
Email: hello@lifecraft.ie